Zsófia Keresztes (b. 1985 in Budapest, Hungary) makes avatars. Her monuments to digital glitches are speculations on how the real world extends into virtuality. Keresztes treats the virtual as something that is “as if” it was real, establishing scenarios for how digital infestation becomes incarnated, how algorithms and digital avatars manifest themselves in the world and cannibalise sensation and perception.
Her avatars are the by-product of lonely dinners in front of a computer, surrounded by a virtual and augmented reality and the narcissism of social media, the constant bombardment of images, desires, the Tantalos promise of fulfilment that is never redeemed.
Keresztes addresses a culture that is obsessed with eradicating boredom, as if it were a global poverty, and replacing it with a peculiar modern form of active idleness oozing from our glowing screens, being overstimulated but existentially bored.
The results of this overstimulated boredom fascinate Keresztes – Her avatars inhabit space, waiting, all drive and desire but essentially to no avail. Algorithms are programmed to predict the next steps but without the promise of a wholesome future. Her characters are endlessly repeating algorithms, feeding off their preprogramed desire and inexhaustible feedback loops.