Nicholas Cheveldave (b. 1984 in Victoria, CA, lives and works in London) graduated from Goldsmiths, London in 2014. Recent exhibitions include Bloody Life, Herald St (London, 2016); History of Nothing, White Cube (London, 2016); National Gallery 2: Empire, CHEWDAY’S, (London, 2015); ALL FOR NOTHING, Carl Kostyál (London, 2015).
Cheveldave’s work critically engages with the ways that Western consumer culture shapes and controls the communication of identity. At stake is the construction and display of self that takes place when visual formulas available in digital media archives are appropriated: individuals are increasingly driven to self-consciously curate and reproduce their own idealized image. How does the pressure to generate continuous statements as a way of validating both individuality and relevance as a cultural producer lead to chronic indecision, personality deformations, cultural isolation, and social dwarfism? These are the questions that lie at the heart of Cheveldave’s research-based practice: densely layered collages and sculptures incorporate personal and found images, often manipulating them with 3D rendering software to draw our attention to how highly edited cultural formulas are copied, disseminated, and consumed.